Samsung Aims for 35 Million Galaxy S26 Sales on AI Surge

TIG SEA5 hours ago

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Samsung’s mobile division has revealed a bold projection: it expects to sell 35 million units of its upcoming Galaxy S26 series next year. The sales target underscores the company’s confidence in the role of artificial intelligence as a key driver in its next‑gen handset strategy. The Galaxy S26 lineup, which likely includes the standard, Plus and Ultra models, is positioned as the proponent of “mobile AI everywhere” for smartphone users.

AI Takes Center Stage in Samsung’s Flagship Strategy

Samsung’s latest outlook highlights the importance of incorporating advanced on‑device AI and cloud‑enhanced features into its flagship phones. Drawing on the rising wave of AI adoption, Samsung aims to differentiate the Galaxy S26 series — and thus justify its volume forecast — by focusing on new AI‑powered camera features, smart assistants and tighter integration across devices and ecosystems. The company appears to believe this AI strategy will tip the sales balance in its favour.

Global and SEA Implications for the Smartphone Market

This announcement is especially relevant for Southeast Asia and other global growth markets. With strong demand for mobile devices in the region and sensitivity to value and innovation, a flagship that promises cutting‑edge AI could resonate well with users looking for future‑proof phones. For Samsung this means reinforcing its presence in SEA ahead of rivals and tapping into upgrade cycles in emerging markets while presenting the Galaxy S26 as not just another handset but a gateway to enhanced intelligent mobile experiences.

[Exclusive] Samsung targets $90.7 billion in Galaxy sales next year… S26 aims to sell 36 million units

Samsung has heralded a “second heyday” for next year’s smartphone business by putting forward AI phones and foldables as twin growth engines.

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The Path Ahead and Potential Risks

Despite the optimism, the plan carries risks. While aiming for 35 million units, Samsung must contend with rising component costs, intense competition, and possible price hikes that could affect demand. The company’s confidence in AI may attract tech‑savvy buyers, but it must also deliver real enhancements to justify the expectations. The success of this strategy will hinge on how well Samsung executes the Galaxy S26 launch, delivers on its promises and keeps pricing competitive across markets including SEA.

THIS IS our take:

Samsung’s target of 35 million Galaxy S26 units shows the company is betting its future on mobile AI. For Southeast Asia the message is clear: get ready for a flagship that promises smarter phones, not just faster ones. If Samsung delivers, this could be the moment the “intelligent phone” finally arrives.

Origin: 9to5google