PSU and CPU Cooler Prices Set to Rise Following RAM and SSD Hikes
After gamers and PC builders faced skyrocketing RAM and SSD prices due to the AI boom, a new wave of price hikes is coming. Key components such as power supplies (PSU) and CPU coolers are next, with manufacturers in China raising prices because raw material costs have surged beyond what factories can absorb.
Rising Production Costs
Guangzhou Xinhong Zhengdian Electronic Technology, a major electronics manufacturer in China, announced that operational costs have soared. Essential materials such as copper, silver, and tin have steadily increased over the past months. These metals are critical in PSU circuitry and heat sinks, meaning global price hikes directly translate to higher manufacturing costs.
Impact on Consumers
Suppliers have reportedly stopped accepting orders at old prices as of January 6, 2026, with all new orders reflecting the higher production costs. Prices are expected to increase approximately:
- PSU: 6%–10%
- CPU coolers and heat sinks: 6%–8%
Additionally, starting February 1, 2026, all promotional prices and discounts will be canceled. This means most products—around 90% of the market—will reflect higher standard prices plus the new cost increase.
Estimated Price Examples
- A mid-range PSU previously priced around $84 USD could reach $93 USD
- A quality CPU cooler around $56 USD may rise to $61 USD
When combined in a full PC build, this could easily add several thousand baht to overall costs.
Broader Implications
This trend shows that AI’s impact is not limited to processors and memory but extends to raw materials used across the tech industry. For those planning to build or upgrade a PC, buying components in January 2026 may be the best choice before new price walls take effect. The upward price trend for IT components appears set to continue throughout the year.
Source: Notebookcheck
