Sony Prepares Xperia 1 VIII and 10 VIII for Global Launch with Snapdragon 8 Elite Gen 5
Sony Prepares Xperia 1 VIII and 10 VIII for Global Launch with Snapdragon 8 Elite Gen 5
Sony is set to return to the global smartphone market in 2026 with two new models: the flagship Xperia 1 VIII and the mid-range Xperia 10 VIII. The announcement comes after a challenging 2025, when Sony faced sales shortfalls and technical issues with its previous flagship devices. Evidence of the new models was found in the GSMA IMEI database, confirming worldwide availability across Japan, Europe, Asia, and Thailand.
Xperia 1 VIII – Flagship Performance
The Xperia 1 VIII will feature Qualcomm’s latest Snapdragon 8 Elite Gen 5 chipset, offering improved performance and enhanced image processing to compete at the top tier of smartphones. While official specs are still unconfirmed, expectations include a 4K OLED display, improved Exmor T camera sensors for low-light performance, and pricing similar to previous models, estimated at around $1,300 USD internationally.
Xperia 10 VIII – Mid-Range Convenience
The Xperia 10 VIII emphasizes portability and long battery life, likely powered by a Snapdragon 6 series chipset for energy-efficient performance. The estimated price is around €450 ($490 USD), offering accessibility for fans while retaining features like a 3.5mm headphone jack and microSD slot, increasingly rare in modern smartphones.
Sony’s Strategy and Market Outlook
Sony’s commitment to the smartphone market remains strong, integrating technologies from its Alpha cameras and PlayStation ecosystem. The company aims to continue serving its niche audience with high-quality devices that combine professional-grade features with an elegant design. Both models are expected to launch globally around mid-2026, with Thailand likely seeing availability shortly after.
Fans looking for a premium smartphone experience should prepare for the Xperia 1 VIII and 10 VIII, which promise cutting-edge hardware and enhanced multimedia capabilities.
 Origin: Phonearena
