Apple Accelerates AI Smart Glasses Development to Take on Meta Ray-Bans
The smart glasses market is heating up again. According to recent reports, Apple is accelerating development of new AI-powered wearables. The goal is clear. Apple wants to challenge the growing popularity of Meta Ray-Bans.
Apple Expands AI Wearables Beyond Glasses
Reports indicate that Apple is working on three AI-driven devices. These include smart glasses, camera-equipped AirPods, and a wearable pendant. Together, they aim to bring Apple’s AI assistant deeper into daily life.
Unlike full AR headsets, these products focus on lightweight design. More importantly, they emphasize constant use throughout the day. This strategy aligns with Apple’s broader ecosystem approach.
Silent AI Control Is the Key Differentiator
One major obstacle for smart glasses is social comfort. Many users feel awkward speaking commands aloud in public. Apple plans to solve this problem.
The company recently acquired Q.ai, a startup specializing in machine learning for subtle facial and mouth movement detection. This technology allows users to interact with AI through minimal motion. As a result, commands can stay private and discreet.
Because of this, Apple’s approach goes beyond traditional voice control.
Dual Cameras and On-Device Intelligence
Leaks suggest that Apple’s smart glasses will include two cameras. One camera handles computer vision tasks. It analyzes surroundings in real time. The second camera focuses on photos and video capture.
Notably, Apple engineers reportedly managed to fit all components inside the glasses frame. This includes the battery. Therefore, users will not need an external battery pack.
This design choice could significantly improve comfort and adoption.
How Apple Differs From Meta Ray-Bans
Meta Ray-Bans rely mainly on voice commands and basic AI features. Apple aims to push further. By combining silent input, computer vision, and deep system integration, the glasses could act as a personal assistant.
While the price may exceed Meta’s offering, Apple appears confident. Privacy-focused interaction and advanced AI may justify the cost for many users.
Apple’s Long-Term Wearable Strategy
Although Apple paused full AR glasses development, it continues to invest in wearables. Apple Vision Pro currently leads the immersive experience segment. Meanwhile, AI glasses target everyday use.
This layered strategy allows Apple to cover multiple user needs. Each device serves a different role. Together, they strengthen the ecosystem.
Expected Launch Window
Apple has not confirmed a release date yet. However, analysts expect a reveal within the next year. If development stays on track, Apple could redefine what smart glasses mean for daily life.
Rather than a simple camera accessory, these glasses may become a quiet AI companion. Subtle control could be the feature that changes everything.
 Origin: 9to5mac
