Apple has officially launched the AirPods Pro 3, setting a new standard for wireless earbuds with powerful Active Noise Cancellation (ANC) that’s twice as effective as the AirPods Pro 2 and four times stronger than the original AirPods Pro. The earbuds feature a redesigned fit with five foam ear tip sizes, including a new XXS option for added comfort. Beyond sound, Apple introduces groundbreaking health monitoring and live translation powered by Apple Intelligence, redefining what wireless audio can do.
The AirPods Pro 3 integrates a multiport acoustic architecture that controls airflow to deliver superior Spatial Audio performance. Adaptive EQ enhances bass, expands the soundstage, and sharpens vocals, while ANC uses advanced low-noise microphones and computational processing. The upgraded foam tips also provide passive noise isolation, making listening experiences—whether at work, in the gym, or during travel—more immersive. Battery life has been extended up to 8 hours with ANC enabled, a 33% increase over the previous generation.
Designed through ear scans of over 10,000 individuals and data from 300 million measurement points, the AirPods Pro 3 achieves a smaller, more ergonomic form factor. Built for active lifestyles, it supports intense workouts such as HIIT and yoga with IP57 sweat and water resistance. The new five-size foam tip system ensures secure comfort for a wide range of users.
Health takes center stage with the inclusion of a miniature photoplethysmography (PPG) sensor, measuring heart rate with infrared light 256 times per second. This data integrates with the Fitness app on iPhone, supporting up to 50 workout types. With Workout Buddy powered by Apple Intelligence, users receive real-time personalized coaching based on heart rate, pace, and distance. Fitness+ users can also track live metrics like heart rate zones and Burn Bar directly on screen, making the AirPods Pro 3 a powerful tool for wellness.
Apple also introduces Live Translation, a beta feature that bridges language barriers in real-time. Supporting English, French, German, Portuguese, and Spanish, it translates spoken conversations instantly through the earbuds while displaying translations on iPhone in landscape mode for those not wearing AirPods. Coupled with ANC, the feature reduces background noise to improve focus during translation—ideal for travelers, global professionals, and cross-cultural collaboration.
The AirPods Pro 3 is priced starting at 8,490 THB and will be available for pre-order immediately, with official sales beginning September 19, 2025, across more than 50 countries including Southeast Asia. Apple also emphasizes its sustainability goals, with the earbuds built using 40% recycled materials and 100% recycled cobalt in the battery, all powered by 40% renewable energy, aligning with Apple’s 2030 carbon-neutral pledge.
Final Thought: The AirPods Pro 3 doesn’t just upgrade sound—it transforms what wireless earbuds can mean in daily life. With industry-leading ANC, health tracking integration, and real-time translation, Apple has turned a listening device into a lifestyle essential. For SEA markets and beyond, this launch redefines the AirPods brand as more than audio—it’s now about connectivity, wellness, and global communication.
