Apple March 4 Event Brings a New Kind of Product Showcase
The Apple March 4 event has officially been confirmed, as Apple announced a special showcase called Special Apple Experience. The event will take place on March 4, 2026, at 9:00 AM Eastern Time, which translates to 9:00 PM in Southeast Asia. Instead of hosting a single large keynote, Apple will spread hands-on sessions across major cities such as New York, London, and Shanghai.
Because of this format, the company appears to focus more on real-world product interaction. As a result, media and partners will likely get deeper hands-on access rather than watching a traditional stage presentation.
iPhone 17e Expected as the Main Smartphone Highlight
One of the most anticipated announcements is the arrival of the iPhone 17e, a new budget-friendly model expected to succeed the iPhone 16e. According to industry reports, the device may feature the new A19 chip, along with long-awaited MagSafe support.
In addition, Apple is rumored to adopt a Dynamic Island design instead of the classic notch. However, the display may remain at 60Hz to maintain an accessible price point. If rumors hold true, pricing could start around 599 USD, positioning the iPhone 17e as a strong entry-level option.
Affordable Apple Silicon Notebook May Steal the Spotlight
Interestingly, Apple may also unveil a new low-cost notebook aimed at students and first-time Mac users. Unlike traditional MacBooks, this device is rumored to use the A18 Pro chip rather than an M-series processor. Therefore, Apple could significantly reduce production costs while still delivering strong performance.
Reports suggest pricing could range from 599 USD to under 999 USD. Moreover, colorful design options may echo the playful look of classic iMac models, making the device more appealing to younger buyers.
Mac and iPad Lineups Expected to Receive Major Updates
Beyond phones and notebooks, Apple is expected to refresh several Mac models. The MacBook Air could move to the new M5 chip, while the MacBook Pro lineup may receive M5 Pro and M5 Max variants in both 14-inch and 16-inch sizes.
Meanwhile, the tablet lineup could also evolve. Rumors point to a new iPad Air powered by the M4 chip, along with a refreshed base iPad using the A18. Consequently, nearly all Apple devices would support Apple Intelligence features.
Apple Intelligence and Siri Updates Could Be a Key Focus
On the software side, Apple is expected to preview iOS 26.4. This update may introduce a redesigned Siri that works closely with Google Gemini. The goal is to enhance personal context awareness and on-screen understanding.
Therefore, voice commands could feel more natural and responsive. This move also signals Apple’s willingness to collaborate with competitors to strengthen its AI ecosystem.
A Different Apple Event for a Changing Era
Overall, the Apple March 4 event represents a shift in how the company introduces products. By prioritizing hands-on experiences and AI-driven features, Apple seems ready to adapt to changing user expectations. As March 4 approaches, attention will remain high, especially around the iPhone 17e and Apple’s expanding hardware lineup.
 Origin: 9to5mac
